About
Crafting engaging designs and providing art direction that drive business objectives is my forte. With extensive experience in both print and digital realms, I excel in leading teams and managing workflows to ensure seamless communication and high-quality deliverables. My strong prioritisation skills allow me to consistently meet deadlines while staying current with industry trends and best practices.
Work History
Creative Lead
December 2024 - Present
Oversee the brand’s creative direction across marketing, product development, packaging, and in-store visuals on a global scale. Lead the design strategy to enhance customer engagement while ensuring visual consistency across all touchpoints. Collaborate cross-functionally with marketing, retail, and product teams to develop compelling campaigns and experiences.
Freelance Graphic Designer
January 2023 - December 2024
With a rich background in design, I've collaborated with esteemed brands likes of Karen Millen, Condé Nast, Bloom & Wild, The Estée Lauder Companies, HelloFresh, itsu and more, enhancing engagement and retention across diverse sectors. My expertise spans digital and print mediums, crafting assets for global campaigns, social media strategies, newsletters, and more. I've led BAU market output, designing direct mail and marketing materials with a focus on collaboration and communication. Ready to contribute my passion and skills to your creative endeavors.
HelloFresh UK - Graphic Designer
April 2022 - January 2023
I boosted engagement, acquisition, and retention through creative strategies in a global team, developing 360 campaigns and both print and digital solutions including OOH, direct mail and on-site landing pages. At the same time, I also designed and developed the BAU creative output for the UK market, enhancing the brand's presence from data-informed decisions across their social, CRM and email platforms.
Boohoo PLC ‘Dorothy Perkins’ - Graphic Designer
September 2021 - April 2022
I led the creation of BAU assets across channels like the homepage, email, app, social media, and campaigns, ensuring creative and engaging content aligned with a dynamic trade plan. I also managed campaign projects, including celebrity collaborations, ensuring alignment with the brand's identity, and led BAU communications, mentoring junior designers for a seamless workflow.
Skin + Me - Graphic Designer
January 2021 - September 2021
I contributed to shaping a strong brand for a prescription skincare company. I worked alongside the marketing and growth teams, playing a key role in refining successful ad campaigns and content strategies. Leading CRM projects, I optimised the customer journey, tested creative flows with technology, and managed projects, whilst developing creative relationships with affiliates through close collaboration with the PR team.
Treatwell - Junior Graphic Designer
June 2020 - November 2020.
I created impactful materials for marketing across 11 markets, with a focus on CRM, social media, and print. I enhanced CRM design processes, improved social media creation skills, and actively contributed to the entire creative process alongside cross-functional teams.
Arcadia - Junior Graphic Designer
June 2019 - June 2020.
I worked within both print and digital teams, specialising in creating in-store POS graphics as well as assisting with ticketing and packaging projects. I created compelling graphics for social media communication and email newsletters, whilst assisting with on-site creative.
Education
Leeds Arts University
1st Class BA Hons Graphic Design, 2016-2019
Birmingham Ormiston Academy (BOA)
Level 3 Extended Diploma Arts & Design, Triple Distinction Star, 2014-2016
Bishop Walsh RC School
11 GCSE’s, 1 A*, 4 A, 3 B, 3 C, 2009-2014
