About
Crafting engaging designs and providing art direction that drive business objectives is my forte. With extensive experience in both print and digital realms, I excel in leading teams and managing workflows to ensure seamless communication and high-quality deliverables. My strong prioritisation skills allow me to consistently meet deadlines while staying current with industry trends and best practices.
Work History
Not On The High Street - Creative Manager
January 2026 - Present
Leading creative across digital-first retail campaigns at Not On The High Street, working closely with design, copy and marketing teams to concept and deliver integrated work across social, CRM, site, app, video and print. I balance big-idea thinking with hands-on art direction and design, overseeing shoots, shaping visual storytelling and ensuring high-quality, on-brand execution across the full customer journey, while collaborating cross-functionally to drive engagement, loyalty and commercial impact.
Freelance Senior Graphic Designer
January 2023 - December 2024
Continued on my 3 recurring year with ELC as Senior Digital Designer supporting across all brands during peak trading periods.
Townhouse - Creative Lead
December 2024 - August 2025
Oversee the brand’s creative direction across marketing, product development, packaging, and in-store visuals globally. Lead the design strategy to enhance customer engagement while ensuring visual consistency across all touchpoints. Collaborate cross-functionally with marketing, retail, and product teams to develop compelling campaigns and experiences.
Freelance Senior Graphic Designer
January 2023 - December 2024
Lead creative design across digital, print and marketing for brands including The Estée Lauder Companies, Bloom & Wild, Karen Millen, Boux Avenue, thortful, Condé Nast and itsu. Develop campaigns, CRM, social, email, direct mail, packaging and wider brand assets from concept through to final delivery, ensuring strong creative execution and brand consistency across channels. Collaborate with marketing, brand, product and creative teams to deliver engaging work across fast-paced campaigns and BAU requirements.
HelloFresh UK - Graphic Designer
April 2022 - January 2023
I boosted engagement, acquisition, and retention through creative strategies in a global team, developing 360 campaigns and both print and digital solutions including OOH, direct mail and on-site landing pages. At the same time, I also designed and developed the BAU creative output for the UK market, enhancing the brand's presence from data-informed decisions across their social, CRM and email platforms.
Boohoo PLC ‘Dorothy Perkins’ - Graphic Designer
September 2021 - April 2022
I led the creation of BAU assets across channels like the homepage, email, app, social media, and campaigns, ensuring creative and engaging content aligned with a dynamic trade plan. I also managed campaign projects, including celebrity collaborations, ensuring alignment with the brand's identity, and led BAU communications, mentoring junior designers for a seamless workflow.
Skin + Me - Graphic Designer
January 2021 - September 2021
I contributed to shaping a strong brand for a prescription skincare company. I worked alongside the marketing and growth teams, playing a key role in refining successful ad campaigns and content strategies. Leading CRM projects, I optimised the customer journey, tested creative flows with technology, and managed projects, whilst developing creative relationships with affiliates through close collaboration with the PR team.
Treatwell - Junior Graphic Designer
June 2020 - November 2020.
I created impactful materials for marketing across 11 markets, with a focus on CRM, social media, and print. I enhanced CRM design processes, improved social media creation skills, and actively contributed to the entire creative process alongside cross-functional teams.
Arcadia - Junior Graphic Designer
June 2019 - June 2020.
I worked within both print and digital teams, specialising in creating in-store POS graphics as well as assisting with ticketing and packaging projects. I created compelling graphics for social media communication and email newsletters, whilst assisting with on-site creative.
Education
Leeds Arts University
1st Class BA Hons Graphic Design, 2016-2019
Birmingham Ormiston Academy (BOA)
Level 3 Extended Diploma Arts & Design, Triple Distinction Star, 2014-2016
Bishop Walsh RC School
11 GCSE’s, 1 A*, 4 A, 3 B, 3 C, 2009-2014
